In a fast-altering F&B landscape, Han’s (F&B) Pte Ltd is here to stay. Not just that, it has been growing from strength to strength in spite of economic crises and labour shortage. The brand is synonymous with affordable good food and reliable service. There is, however, more than meets the eye.
The exemplary feats of Han’s stems from one man’s exemplary spirit. Helming the ship and anchoring the brand all through the years is none other than founder and Managing Director, Mr Han Choon Fook. With his family’s tireless support and selfless giving, Han’s weathered the storms to garner more than 20 outlets islandwide. Besides being a regular recipient of the Singapore Top SME Awards, Han’s has also been honoured with the Enabling Employers Award since its inception. Its growth is undergirded by a belief that has been manifested in so many impactful forms to leave a legacy that goes beyond good food.
The ability to prosper a business and ensure its longevity stems from the vision and mission of the company. Having built its humble beginnings as a family business, Mr Han Choon Fook is keenly aware that for Han’s to continue flourishing, the staff must work with one heart and mind. Yet, unity is more easily experienced than defined. The inclusive family culture has redefined corporate culture where equal opportunity is advocated in recruitment, as with protocol and democracy. It is not about age, education level or even experience which may come as a surprise to some but one’s attitude and inherent value.
One of the key ingredients to Han’s being able to stay competitive is capitalising on untapped talent or rather "capable people with warm hearts and passion" in the words of Mr Han. While other F&B outlets may focus their efforts on getting younger workers or conventionally skilled workers, Han’s has a different approach. To its credit, about 10 percent of its 500 employees across 21 outlets in Singapore are aged 60 years and above. Although many may be trained from scratch, seniority and wisdom are valued in Han’s, thanks to its progressive human resource policies. In turn, these older workers inspire the younger ones to be more patient and responsible towards their duties.
Han’s raised the bar in its hiring practice when it included People With Disabilities (PWD) in its corporate and familial fold. However, at Han’s it is about focusing on the employee’s ability rather than disability where meaningful employment is given to the right candidates. Dignity is accorded to these workers who are perceived as assets, forming 20 percent or so of its workforce. Empowered with practical skills to earn their livelihood in a conducive work environment, these PWDs are yet another of Han’s success stories where love conquers all. Mr Goh Jin Kian who has Down’s syndrome, a trainee baker with Han’s is in his element as he fulfils his potential in food production.
As the F&B scene continues to change, the survival of the fittest is still the name of the game. With an open heart and mind, Han’s will continue to embrace not just its challenges but its staff in the years ahead. All made possible with reciprocatory acts of
kindness, generosity and self-sacrifice. An evolving story that will certainly unfold with many more milestones indeed.
Hans is a household name in the Singapore food industry. The success of the brand name Hans started in 1977 when the siblings of the Han family opened a cake shop named Hans Bakery & Confectionery in Upper Thomson Road with the support of their parents.
Shortly in 1980, Hans opened its first caf-cum-pastry outlet at The Arcade in Collyer Quay in Singapores financial hub. Hans has grown steadily and has become a well-known F&B chain with twenty one outlets today.
Hans has been expanding briskly in upmarket areas such as Hans largest and flagship caf-cum-bakery restaurant (15,000 sq ft) at Great Eastern Centre in the city and Hans at the new 16-storey Singapore National Library. Hans has built a solid reputation for serving quality food and beverage at affordable prices and everyone knows that Hans offers value-for-money. Hans reasonable prices has always been a powerful lure and makes the chain virtually unbeatable and recession-proof.
In 2004, Hans was awarded Superbrands status and Mr Han Choon Fook, Managing Director of Hans, was awarded one of the top entrepreneurs for 2006.
There are further plans to expand the chain to 30 outlets and more in Singapore in the near future.
Hans is now ready to go beyond Singapore and enter the international market through franchising.
We are now looking for savvy entrepreneurs and established companies to join us as our franchisees in the Asia Pacific region including China, Indonesia, Malaysia, Vietnam and the Phillippines, as well as internationally.
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|DID: (65) 6556 0089||Tel: (65) 6556 0089|
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Mr Han Choon Fook, then a civil servant, offers cakes made by his brother Choon Kuang to colleagues and friends, and received excellent comments for its quality. Choon Kuang was a baker at the former Red House Bakers and Confectioners Shop, a landmark in Victoria Street.
The popularity of his brothers cakes inspires Choon Fook to quit his job to open a small bakery with his siblings in Upper Thomson Road.
The first Hans caf opens at The Arcade in the financial district. It quickly acquires a reputation for quality food at budget prices, serving Hainanese mainstays such as pork chop and chicken rice, to pasta dishes and homemade soups.
Hans Caf opens its largest outlet called The Tasty Town with an area of some 15,000 sq ft at the Great Eastern centre in the Central Business District.
Hans Caf received the Superbrands Award which recognizes its Market Dominance, Customer Loyalty, Longevity, Overall Market Acceptance and Customer Goodwill.
Hans expands steadily and now has over 18 outlets islandwide. Today, its food menu has more than 200 items, from Western favorites, pastas to local delights, sundaes, smoothies and more. Its bakery menu also has a wide range of cakes and pastries available at all the outlets.
Mr Han Choon Fook, Managing Director of Hans, is named one of the Top Entrepreneurs for 2006.
Hans pledges with Tripartite to promote Fair Employment Practices.
Hans Bakery&Confectionary Pte Ltd has received HACCP certification.
Hans Caf receives the Singapore Service Star from Singapore tourism Board.
On December 2010, Hans Caf and Hanis Caf met the requirements for the SingaporeService Class certification (S-Class) for business excellence from SPRING Singapore. In the same year, Hans received the Singapore Top 500 SME from the ranking body and publisher DP Information Group.
Hanis Caf receives the full HACCP certification.
The Enabling Employer Award was accorded by the SNEF on 24 March 2011 and this was followed by the Epicurean Star Award Singapore 2011 and the Maybank Business Excellence Award (Casual Dining).
Hans was given recognition with the Singapore SME 1000 Company by DP Information Group, a well known ranking body publisher.
In October 2011, Hans received BCM SS 540 : 2008 certification.
On 23 February, Hans received the Enabling Employer Award from SNEF.
Hans acknowledged with the Singapore SME 1000 Company by DP Information Group.
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VISION, MISSION AND SERVICE PROMISE
Hans Corporate Vision
The preferred food and beverage provider
Hans Mission Statement
To provide quality food and beverage at reasonable prices in a comfortable environment
Hans Service Promise
Hans is committed To serve you with a warm heart and a warm smile
PHILOSOPHY, POLICIES, TRAINING AND CHARITY
Hans offers all candidates equal opportunity at work. Hans senior management strongly supports all candidates with equally employment opportunities.
Staff is rewarded on merit, treated properly and fairly. We also give employment opportunities to senior citizens and the disabled so that they can have additional income.
Today, Hans has created a harmonious and family-like relationship with staff, making them feel most valued and respected.
Hans started diversifying its workforce since 2006 by embarking with the following initiatives:
- Redesign jobs for mature and older workers
- Recruitment of people with disabilities through job attachment programs
- Employment of ex-offenders through the Yellow Ribbon Project
- Recruitment of employees from over 10 countries
Enabling Employment Policy
Caring has been a core value ever since Hans was founded several years ago. That is why, we do not hesitate to respond to calls to assist and employ PWDs (People With Disabilities).
Hans started to employ 22 PWDs in 2008 when the economy had slowed down. By 2010/2011, the intake of PWDs increased to more than 40, accounting for 10% of Hans workforce.
It is significant that over the same period that Hans intensively hired more PWDs, our profit increased by a staggering 200%! This robust performance strongly proves that hiring PWDs would not compromise the companys productivity. We were happy to cite our community-focused model at the recent National Productivity Campaign.
We attribute Hans huge success to four key factors:
- Enhanced customer service
- Intensive staff training
- Streamlines work processes
- Advanced technologies and semi-automation machinery with the help of Government agencies
We want to emphasize that the care and desire to integrate the less fortunate and less privileged individuals into the workforce contributes to an inclusive and harmonious working environment. This is even more critical for achieving good results. Hans is able to do well largely due to its caring culture. This is something we will do regardless of good or bad times.
Training and Development
Hans offers equal opportunity to all staff to attend training workshops. All PWD candidates including those under On-Job-Training (OJT), part-timers or full time workers, will go through in-house training.
Since 2006, bread that is unsold at the end of the day is given freely to the needy and to charitable organizations such as Food from the Heart (FFTH).
COMMITMENT TO WORKPLACE HARMONY
Businesses and Unions Cluster Networking Night 2011, 23 February at the Singapore Flyer
Commitment to Workplace Harmony and Resilience
Message by Mr Han Choon Fook, Managing Director - Hans Group of Companies
Hans together with its halal division Hanis - we have a great diversity in a dynamic workforce. Out of a total strength of more than 400 people, we have about 180 foreigners who are from Malaysia, China, Philippines, Myanmar, Indonesia, Thailand, Nepal, etc.
We treat all our employees fairly and work together with mutual respect. The company is managed based on merit and performance. All people, regardless of race or nationality are working as one family. The inclusive and harmonious working environment has enabled us to perform well in recent years.
Speech by Mr Gan Kim Yong, Minister of Manpower in the Community Engagement Program (CEP)
Tripartite partners have also been encouraging companies to implement CEP in their organizations. Hans (F&B) Pte Ltd is one such company. It has both local and foreign staff, with 40% of its local employees being mature workers and 10% hired under the flexi-work scheme. Given the diversity of its workforce,
Hans has taken steps to ensure that its work environment is inclusive and harmonious. By having regular communication sessions, employees have the opportunity to surface any concern or issue they may have. The follow-up actions that have been taken to resolve concern would be shared by management with employees at subsequent sessions. At the outlet level, fairly treated at all times, and that any workplace issue is resolved appropriately and expeditiously.
As part of its business continuity plans, the company will also actively keep a lookout for, and manage any issue or incident that may potentially affect the harmonious working relationships among their staff. Memorandums would be disseminated to help clarify employees concerns where necessary.
Such plans have helped the company maintain the morale and productivity of its employees thereby minimizing disruptions to its business operations